Thursday, June 25, 2015

Making the Most of Your Blog Content

Summer is always a slow blogging season for me, and since I'm not blogging as much, I do my best to find ways to make the most of my previously written content.  

It's so easy to let old posts sit and die, but with these few tips, you'll be able to be able to make the most of previously written content without having to always rely on a new post for page view.


1  |  Organize your content via tabs
Filtering blog posts on key words is great, but I can find it difficult to sort through all of the content.  In addition to key word filters, I created an index of categorized posts to allow for more visibility in regard to previously written content.

I organized my blog content around DIYs, recipes, and our story... other pages could include travel, fashion, pregnancy, kiddos, etc.  I've seen some people just list old posts (which I still prefer over key word filters), but I included a small photo to make each blog post title more visually appealing.  It's a great way for people to quickly (and easily) view past blog posts by topic without too much searching.




2  |  Pin your posts
More than half of my blog traffic comes from Pinterest.  Recipes, DIYs, how-tos, etc... they all are pin-able!  And no need to pin only one photo per post - pin a couple if you have more than one great photo to share.  I pin my blog posts to my personal Pinterest page (my DIYs go on my DIY board, recipes go on my foodie board, etc.).  

It often seems like the majority of people that read my blog are other bloggers, so pinning posts to Pinterest is a great way for random people to find my blog via pinned recipes, DIYs, etc.  Also, when you pin photos, make sure you're linking them to a specific blog post and not your homepage.




3  |  Link to applicable old posts in your new content
A lot of bloggers link key words in their new blog posts to past blog posts that they've written... it's a great way to reference past blog posts that are applicable to what you're currently writing.  The key here is to keep it applicable...!  No one wants to be linked to a random post that doesn't have anything to do with what you led the reader to believe they were clicking on.  

Also, decide what you're going to link wisely.  If you're linking every other word to random posts, none of them will have any meaning, and no one will keep clicking on them.  Lastly, when linking to different posts, make sure what you're linking to opens up in a new window; that way the reader can easily get back to what they were originally reading.  And remember, this tip only works if it is obvious that something is linked - so make sure your links are a different color (or font).




4  |  Install a "you may also like..." widget
This widget is a perfect way to display past posts at the end of every new blog post.  It encourages the reader to stick around (and click around!).  

You can create this widget by utilizing this website - free, easy to install, and it will start sharing old posts so your previously written blog posts don't get lost underneath a pile of new ones!




5  |  Write a round-up post
I will often write a "round-up" post for holiday themed blog posts.  For example, if a year ago you posted about some awesome Cinco de Mayo recipes and DIYs, don't feel like you can't share them again this year!  

It's likely that your readership has changed in the past year, and unless they've gone through old posts, it is likely that these old posts will be new to some readers!  This is essentially making an index of commonly themed past posts and sharing them for current readers.




6  |  Republish
I can't totally decide how I feel about republishing, but since I'm just blogging for fun, I don't see any harm in it.  I don't do this often, but every now and then there's a really great post that deserves to be pulled out from the archive, spruced up a bit and shared again (I did this with my DIY wedding hangers).

As mentioned in #5, readership can change quite a bit in a year, so it's likely that it will either be new to many people or they won't even remember they've read it.




Okay, now spill!! 
What are your tips for making the most of your old blog content?

24 comments :

  1. These are all great tips!! Thanks so much!

    ReplyDelete
  2. Lisa, these are great tips! I especially like the one about adding a "you may also like" widget. I've been meaning to do this, but haven't had the time to figure out how to do so. Thank you for sharing. Have a GREAT day :)

    ReplyDelete
  3. I 100% need to do this one of these week - so many great posts from last year or even when I first started that I'm pretty sure only my mom read!!! xo, Biana -BlovedBoston

    ReplyDelete
  4. These are great tips. I have actually never republished but I should!

    ReplyDelete
  5. Love this, these are great tips that I definitely need to give a go around - especially since I feel like I've barely contributed to my blog the last few months!

    ReplyDelete
  6. The "You May Also Like Widget" is huge! These are all great tips.

    ReplyDelete
  7. Great tips, lady! I blog the most in the summer, so these tips will be useful during the fall and spring! xo

    ReplyDelete
  8. What great tips! I need to take note! And yeah I've been wanting to download a "you may also like" widget. Do you just use "Pages" for organizing your posts with photos?

    ReplyDelete
  9. great tips! i love referencing old posts in new ones :) xo jillian - cornflake dreams

    ReplyDelete
  10. Great tips! We haven't tried a round up yet so we might need to give that a go. Winks and Eyerolls

    ReplyDelete
  11. I'm SO glad you posted this! I've been wanting to remodel the blog a bit and you have some really great ideas!

    ReplyDelete
  12. Great tips! I've got to sit down this summer and fix my "recipes" tab - it's a hot mess. Any tips for streamlining it and making everything even like your DIY tab?

    ReplyDelete
  13. I haven't done a lot of republishing, but I definitely think it's a good idea. Readership changes and no one ever reads back very far on blogs haha. I also love your tabs idea!

    ReplyDelete
  14. Great tips, Lisa! I've never republished, but I've seen people do it. Good idea for posts you loved

    ReplyDelete
  15. Ive seriously been needing to do like all of these. So I saved this to remind me when #momlife doesn't get in the way of doing these. Thanks for the reminder!

    ReplyDelete
  16. These are great tips, Lisa! I don't have a lot of blog content but I will definitely be using someone of these down the road. I love the idea of linking to an older relevant post in the body of your current post.

    ReplyDelete
  17. This is awesome - I'm definitely pinning and I'm going to try and implement some of this!!

    ReplyDelete
  18. These are all such great ideas that I never would've thought of. And summer seems to be slow for me too- I guess we're just doing a lot more things outside/traveling instead of sitting inside on our computers lol. Have a fab weekend!! xo

    ReplyDelete
  19. i love these tips. I will be saving this for sure.

    ReplyDelete
  20. I just started working on my blog organization and making it easier to find stuff. I love the galleries! I also like to pin on group boards on Pinterest and have seen a great return from that. I've been thinking about reposting some of my early content because there are a few good post that could use some sprucing up!

    ReplyDelete
  21. abosolutely loved this post! very helpful! will definitely keep these in mind!!!
    xoxo
    www.mayliving.com

    ReplyDelete
  22. So many great ideas and tips! I'll have to add that widget, what a great idea! Xo, Stephanie

    ReplyDelete

Back to Top