Summer is always a slow blogging season for me, and since I'm not blogging as much, I do my best to find ways to make the most of my previously written content.
It's so easy to let old posts sit and die, but with these few tips, you'll be able to be able to make the most of previously written content without having to always rely on a new post for page view.
1 | Organize your content via tabs
Filtering blog posts on key words is great, but I can find it difficult to sort through all of the content. In addition to key word filters, I created an index of categorized posts to allow for more visibility in regard to previously written content.
I organized my blog content around DIYs, recipes, and our story... other pages could include travel, fashion, pregnancy, kiddos, etc. I've seen some people just list old posts (which I still prefer over key word filters), but I included a small photo to make each blog post title more visually appealing. It's a great way for people to quickly (and easily) view past blog posts by topic without too much searching.
2 | Pin your posts
More than half of my blog traffic comes from Pinterest. Recipes, DIYs, how-tos, etc... they all are pin-able! And no need to pin only one photo per post - pin a couple if you have more than one great photo to share. I pin my blog posts to my personal Pinterest page (my DIYs go on my DIY board, recipes go on my foodie board, etc.).
It often seems like the majority of people that read my blog are other bloggers, so pinning posts to Pinterest is a great way for random people to find my blog via pinned recipes, DIYs, etc. Also, when you pin photos, make sure you're linking them to a specific blog post and not your homepage.
3 | Link to applicable old posts in your new content
A lot of bloggers link key words in their new blog posts to past blog posts that they've written... it's a great way to reference past blog posts that are applicable to what you're currently writing. The key here is to keep it applicable...! No one wants to be linked to a random post that doesn't have anything to do with what you led the reader to believe they were clicking on.
Also, decide what you're going to link wisely. If you're linking every other word to random posts, none of them will have any meaning, and no one will keep clicking on them. Lastly, when linking to different posts, make sure what you're linking to opens up in a new window; that way the reader can easily get back to what they were originally reading. And remember, this tip only works if it is obvious that something is linked - so make sure your links are a different color (or font).
4 | Install a "you may also like..." widget
This widget is a perfect way to display past posts at the end of every new blog post. It encourages the reader to stick around (and click around!).
You can create this widget by utilizing this website - free, easy to install, and it will start sharing old posts so your previously written blog posts don't get lost underneath a pile of new ones!
5 | Write a round-up post
I will often write a "round-up" post for holiday themed blog posts. For example, if a year ago you posted about some awesome Cinco de Mayo recipes and DIYs, don't feel like you can't share them again this year!
It's likely that your readership has changed in the past year, and unless they've gone through old posts, it is likely that these old posts will be new to some readers! This is essentially making an index of commonly themed past posts and sharing them for current readers.
6 | Republish
I can't totally decide how I feel about republishing, but since I'm just blogging for fun, I don't see any harm in it. I don't do this often, but every now and then there's a really great post that deserves to be pulled out from the archive, spruced up a bit and shared again (I did this with my DIY wedding hangers).
As mentioned in #5, readership can change quite a bit in a year, so it's likely that it will either be new to many people or they won't even remember they've read it.
Okay, now spill!!
What are your tips for making the most of your old blog content?